Beth Waterman

Floral Artist at Flora + Flame

A woman with long brown hair, tattoos on her arms, wearing a blue denim shirt and a blue-and-white checkered skirt, arranging pink and white flowers at an outdoor flower stand. In the background, there is a black building with a sign reading 'FLORA + FLAME' and pink floral decorations.

WEDDING & EVENT FLORAL DESIGN

Our Approach

We believe floral design should feel collaborative, inspiring, and stress-free.

Whether you’re planning a full-scale wedding or something more intimate, our process is designed to guide you every step of the way. From initial concept to final installation, we focus on creating a clear, supportive experience—so you can feel confident in every decision and fully present for your event.

Our work ranges from custom, large-scale installations to curated floral collections and a la carte offerings, allowing us to meet you where you are while maintaining a consistent level of quality and design integrity.

What Sets Us Apart

At Flora + Flame, we approach each event with both creativity and intention.

Our experience across multiple areas of the wedding industry allows us to anticipate needs, solve problems before they arise, and design with purpose—not just aesthetics. The result is florals that don’t just look beautiful, but enhance the entire atmosphere of your event.

We are known for:

  • Thoughtful, cohesive design

  • Elevated yet approachable aesthetics

  • A seamless, guided client experience

  • Creating impactful moments through florals

Who We Serve

We work with clients across a range of needs, including:

  • Full-service wedding and event floral design

  • Curated signature wedding collections

  • A la carte floral offerings through Petali

  • Creative workshops and experiences through The Atelier

No matter the level of service, our goal remains the same: to create something meaningful, beautiful, and uniquely yours.

Let’s Create Something Beautiful

Inclusivity & Intention

We believe that every love story, every celebration, and every client deserves to feel seen, respected, and celebrated.

Flora + Flame is proudly inclusive and welcoming to all—regardless of identity, background, or tradition. We are honored to create for diverse couples, families, and communities, and approach every event with openness, care, and intention.

Welcome to Flora + Flame, an Indianapolis floral studio creating artful, immersive flowers for weddings and celebrations.

I’m Beth Waterman—the designer, storyteller, and hands behind Flora + Flame. For nearly two decades, I’ve worked within the wedding world as a florist, photographer, and certified planner. That experience has taught me to see an event as more than a collection of beautiful details. I understand how a celebration should look, how it should flow, and—most importantly—how it should feel.

My designs are romantic, organic, and thoughtfully unexpected. I’m drawn to expressive color, layered textures, sculptural movement, and flowers that feel as though they are still growing. From an intimate bridal bouquet to a room-transforming installation, every element is intentionally chosen to create an atmosphere that feels elevated, deeply personal, and entirely your own.

To me, luxury isn’t about excess. It’s found in the perfect shade of a bloom, the movement of a branch, the way candlelight catches a petal, and the care given to details your guests may not consciously notice—but will absolutely feel.

Flora + Flame is for couples who see flowers as more than decoration. They are part of the story: a reflection of your personalities, your setting, and the experience you want to share with the people you love most.

It would be my honor to take everything that makes your celebration yours and translate it into flowers.